The fotocommunity user is an attractive target group for advertisers:  fotocommunity members are particularly affluent – 50 percent of users belong to the highest spending age group between 30 and 49 years.  

Of particular interest: more than half of our users say that fotocommunity helped them with purchasing decisions.  According to an internal study, 46 percent of users plan on purchasing a new digital camera and 61 percent spend more than 500 Euro/year on their hobby - photography.

fotocommunity members are more, however, than just consumers:  62 percent of members assert that communication among members is of primary importance.  Exactly this exchange of ideas makes the fotocommunity user a primary disseminator of information and a trendsetter in the field of photography.

*All statistics derive from a member survey circulated in February 2006 in which almost 5,500 registered fotocommunity users participated.